BREND JURNALISTIKASI EVOLYUTSIYASI, O‘ZIGA XOSLIGI VA ASPEKTI
Keywords:
Brend jurnalistikasi, marketing, jamoatchilik bilan aloqalar, retsessiya, kommunikatsiya, ixtisoslashish.Abstract
Ushbu maqolada globallashuv sharoitida jurnalistikaning yangi tarmog‘i sifatida namoyon bo‘lgan brend jurnalistikasining evolyutsiyasi, o‘ziga xosligi va taraqqiyoti tendensiyalari, brendlar va markalar jurnalistikasining jamoatchilik bilan o‘zaro muloqotining o‘ziga xos xususiyatlari o‘rganilgan. Brend jurnalistikasining tarixi, vujudga kelishi, bugungi kundagi ko‘rinishlari va soha bo‘yicha dunyo tadqiqotchilari va nazariyachi olimlarining o‘ziga xos ilmiy fikrlari tadqiq qilingan.
References
The article: Larry Light “Brand journalism is a modern marketing imperative”. Published on July 21,2014. Adage.com: https://adage.com/article/guest-columnists/brand-journalism-a-modern-marketing-imperative/294206
The article: Larry Light. “Brand journalism is alive and well”. Forbes. Jan 21,2020.
https://www.entrepreneur.com/growing-a-business/the-winners-of-entrepreneur-of-2012/225197
The article: Yarnykh, V. (2019). “Brand Journalism Approach in the Integrated Model of Information Influense”. Mediální studia,13(2),160–171. ISSN 2464-4846 Journal vebsite: https://www.medialnistudia.fsv.cuni.cz
Thomas Koch, Benno Viererbl, Charlotte Riehl (2021)“How much journalism is in brand journalism? How brend journalists perceive their roles and blur the boundaries between journalism and strategic communications.” Researchgate.net: https://www.researchgate.net/publication/352962511_How_much_journalism_is_in_brand_journalism_How_brand_journalists_perceive_their_roles_and_blur_the_boundaries_between_journalism_and_strategic_communication
Veb-site: https://brandj.com/featured/what-is-brand-journalism/
The article by Ashley Andersson. “Aggressive Interruption marketing vs. Permission marketing” Nov.28, 2021
veb-site: https://matrixmarketinggroup.com/interruption-marketing-permission-marketing/
The article: Thomas Scott and Greg Lacour. “What is Brand Journalism?”
veb-site: https://brandj.com/featured/what-is-brand-journalism/
The article: Vedronika Yarnix. (2019)“Brand journalism approach in the integrated model of information influence” Mediální studia, 13(2), 160–171. ISSN 2464-4846 Journal website: https://www.medialnistudia.fsv.cuni.cz
The article: Larry Light “Brand journalism is alive and well” Forbes. Jan 21,2020.
The article: Thomas, K., Benno, V., Charlotte, R. (2021). How much journalism is in brand journalism? How brend journalists perceive their roles and blur the boundaries between journalism and strategic communications. The Journal of International Social Research Cilt: Issn: 1307-9581 http://dx.doi.org/10.17719/jisr.20175334158.
The article: CoCo “Qué es el periodismo de marca y para qué sirve” (2019) Veb-site: https://comunicacioncoco.com/que-es-el-periodismo-de-marca-y-para-que-sirve/
The article: “Periodista de marca como profesión: de qué hablamos y por qué es importante” Alberto Maestri (20.03.2023) Veb-site: https://www.pixartprinting.es/blog/periodista-de-marca/
Serazio M (2021) The other ‘fake’ news: Professional ideals and objectivity ambitions in brand journalism. Journalism 22(6): 1340–1356
